Many of the CEOs and senior executives we meet consider innovation to be a critical strategic priority. However, they tell us that despite adopting best practices to increase and streamline innovation, success can often seem serendipitous. The most promising new products and services can have disappointing results in the market, while other products with lower expectations can provide an unexpectedly high return on investment.
Over 50% of executives feel that innovation programs cost too much, take too long, and have an unpredictable return on investment. With so much effort being directed to improving and reaping benefits from innovation, the seemingly erratic distribution of success can seem mystifying.
It’s easy to see when a new product or service succeeds and when it fails. Unlocking the secrets to gaining sustainable control and making innovation more predictably successful is considerably more challenging...
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About the authors:
Since 1991, Business Advancement Inc. has enabled organizations to unlock hidden opportunities and accelerate growth and profitability. For more information on speaking or consulting services, call (201) 612-1228. http://www.businessadvance.com.Pamela S. Harper is the Founding Partner and CEO of Business Advancement Inc. (BAI), based in Glen Rock, NJ. She is an internationally known business performance expert, author, and professional speaker with over 20 years experience in internal and external consulting to entrepreneurial, middle market, and Fortune 500 companies in a wide range of industries, all going through extraordinary growth and change. Pam is the author of the critically acclaimed book, Preventing Strategic Gridlock®: Leading Over, Under & Around Organizational Jams to Achieve High Performance Results. She has published and been quoted in prominent media outlets including: BusinessWeek, Investor’s Business Daily, Red Herring, Entrepreneur, and major newspapers around the world.
D. Scott Harper, Ph.D. is Sr. Partner and COO of BAI. He is a globally recognized expert in innovation processes and systems with a unique ability to translate technical insights into desired business results, gained from over 20 years of leadership experience in Johnson & Johnson Consumer Company, Pfizer Consumer Healthcare, and Warner-Lambert Company. He has been quoted in business journals such as Chief Executive Magazine.
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